@KEW,\n\nIHO, Yamaha does not need this kind of marketing mumbo jumbo. They build stellar reliable products as it is and built its success on its QC. Maybe, this marketing speak is to rope in the audiophiles who rather believe in magic than science. Thats all I can think of. If I were that well off to afford these, I would purchase these components because I know that they will be around and most likely bury me in 30 years .