Because who would want (similar) in sound quality, than Yamaha,s Adventage RX-A8A? If you want (Similar) in sound quality? then by all means buy Denon, Marantz or the much Cheaper Onkyo. But remember 2nd place only counts in horseshoes and hand grenades. Not in (similar) sound quality. Here's the thing, This Is a Yamaha thread, you guys keep coming here on a Yamaha Thread pushing Onkyo, Denon, Marantz. So with that said, expect a little snowball fight. Lol.