I think also, manufacturers pushed plasma out. $$$\nImo, the majority of tv buyers care about cost vs screen size. That means they will gladly give up some PQ for screen size. It’s too bad too. LCD SUUUUUCKS, and soap opera effect induced by 120hz is worse than the motion blur it was meant to deal with. I would love to do an OLED but I’m kinda paranoid about burn in. My plasma has no burn in, but does have image retention after certain viewings, or gaming. I’m also a nazi about paused images and will play music on the PS3 to use the screen saver to “wash” the screen.