1) What is most important to you when buying home audio speakers online?
Consumer reviews AND professional online reviews for sure. If the reviews suck, the speaker isn't worth getting, period.
The rest of the stuff (price/warranty/shipping cost) matter. Obviously anything beyond my means is not on the table. Also of importance: Return policy and customer service. But, most important is the speaker quality which can only be determined by reviews when you can't see the product first hand.
Oh - and a VERY good website with lots of photos will go a long way to helping me know if I want a product or not.
2) What brand of speakers would you compare Fluance to?
I have never used Fluance speakers (but I'd certainly like to)
3) Which brand of speakers do you have experience with?
Def Tech, Kef, Klipsch, Axiom, Monoprice, Sonance, Polk, B&W, Innovox, JBL, Pinnacle, Paradigm, Epik, Velodyne.