I've done this a few times. The Wal-Mart route is hit or miss depending on how much knowledge the person behind the counter has on the process. The new do it at home feature is great though. I do this mainly with movies my kids and wife like to watch downstairs in our family room vice movies we watch on the big screen. I downloaded the program on my mac and simply stick the Blu-ray in my Blu-ray drive and the program tells you if its available or not. It's $2 for a HDX copy of a Blu-ray title, but as of right now they are offering 50% off if you do 10 or more. I converted 40 something movies last weekend at a buck a pop and even some DVDs of animated movies my kids like that aren't available on Blu-ray to HDX for $2 a pop. Super simple and HDX looks outstanding on my Panasonic 65" plasma.