The show room floor is the worst place in the world to evaluate a TV’s picture. I guarantee that the picture you see on the showroom floor will not be the same picture that you see at home in your living room, unless of course your living room is full of overhead florescent lighting.
LCDs are manufactured with a black filter on their screens that helps them to stand up to the harsh lighting of the showroom floor. PDPs on the other hand lack this feature and their blacks often look gray or washed-out under these lighting conditions. However, once you have PDP in a more controlled lighting environment you will find that it is they who have the superior blacks and shadow detail. Newer high-end LCD may have what appears to be a deep black, but these blacks are often lacking when it comes to shadow details.
Furthermore, I believe that you can adjust the contrast and brightness of the of the THX setting, to better fit your taste, but you’ll be sacrificing some color accuracy, which might not even be noticeable to your eye, so that may be a moot point for you.
Do you watch very many sports?...if so, you better buy the G10!