Ok will add my thoughts. I think the support guy is right. With HDMI 2.0 you can’t exceed max bandwidth of 18Gbps so if sending chroma 4:4:4 it lowers to 8bit.
He said:
4K60p 4:4:4 - 8 bit color depth (17.82 Gbps) Ok when using top quality HDMI 2.0A/B cables
Other factors to bandwidth might include HDR and surround sound bandwidth
If the TV supports HDMI 2.1, you can run an HDMI 2.1 cable between the TV and Panasonic player. Then run another HDMI cable from TV to AVR for sound and use ARC or eARC. (Or from Panasonic to AVR without using ARC or eARC) Otherwise to get HDMI 2.1 at the AVR, buy the latest Denon 3700 or 4700 AVR that came out a few weeks ago which supports HDMI 2.1. Yamaha has a new AVR line coming out this summer with HDMI 2.1 too.
A better forum to find out about your specific Player and TV model is the AVS Forum on the owner threads of your models. Yes it’s painful to search through hundreds of pages though. Good luck!
Edit: I am not clear if your TV even supports HDMI 2.1. Figure that out first.