Convenience is king. The market is not playing to the enthusiast niche, it's mostly playing to the mass market and the mass market wants small, convenient, inexpensive stuff these days. No more big headphones, they want wireless in-ear monitors. No more big speakers, they want tiny portable bluetooth speakers with zero wires. No more gear, they have a smart phone and the internet. And when any of these types come into a crowd of enthusiasts, they get told their audio equipment and media quality are all essentially garbage and that they need huge, expensive, inconvenient things.
So it's easier to lure in the mass market to the entry point of enthusiast audio with small options that are inexpensive. And while they're sort of meh for an already deep into it enthusiast, the fact that they have a speaker, at all, is a huge change in their audio journey. 20 and 30 year-olds today grew up with 1" tweeters on their TV and whatever came in their vehicle (and they never even thought about it) and never even bought a boom box or anything like that because they grew up with smart phones, TV and internet. Most of these people get a small cabinet speaker in the form of a sound bar because its small, inexpensive and sounds better than their TV's built in drivers and they're content. And they only discovered it due to adds on social media, not because they were actively looking up better audio experiences. And if they can sling their bluetooth to it, all the better. They slowly, if they get into it, creeping into some enthusiast equipment, again, they're likely to bite on small, affordable, not huge cabinet stuff. Going from wireless air pods to huge wired towers and wired subs is a life change and mindset change. And people have less space globally on top of it. And it's heavy and work, so that's also going up against today's cultural norms.
Today's "audiophiles" wear audio-jewelry instead and stream soundcloud, spotify and whatever video service they're subscribed to. It's hard to convince them that they need big drivers in big cabinets and they're not portable and they have to have people over to their place to share a listen, rather than just clicking "share" on their phone and sending it to 5k people on the internet to listen to.
Very best,