Price Wins
Have both, PS3, A2, can't tell a difference in the picture quality, or sound quality. If you would have asked me early in the year which format would win out, I would have said Bluray, now I believe there will either be a dual format player or HD DVD will win due to the entry level price. Price wins in America, that has been proven time and time again. Quality is at the bottom of the list. Paramount shifted to HD DVD after the price drop.
HD DVD, an A2, can now be had for $217 at Amazon, what is the nearest Bluray model $420 or something like that. You can quote all the stats you want on the Bluray model, 1080p, HDMI 1.3, whatever, people won't care.