With a $100 price drop on the PS3, they are just flying off the shelves. I was at Best Buy on Sunday night, and I saw dozens rolling out. I even had one in my shopping cart until my son talked me out of it. They had a pretty decent selection of movies too.
I have no idea which will win the format war, maybe neither one will, maybe players simply do both like the LG unit. Many dvd players today support multiple formats already, from DVD -R/RW to DIVX, so maybe the format just become irrelevant.
Either way, I can't wait for the darn burners to get cheap so I can burn my home videos to disc in an HD format.