I ordered myself an iPad today. I don't need one, or really want one - but my buddy who was in the same boat was giving me a tough time because I wasn't ordering one, so I told him, "Fine. I'll buy one if you do." The bastard had it on order within about two minutes.
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So, mine will be here next Friday.
(I did hold off on ordering until he called his wife to see if he'd be in trouble, as he could cancel the order.
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She was fine with it, so I ordered mine.)