I ordered myself an iPad today. I don't need one, or really want one - but my buddy who was in the same boat was giving me a tough time because I wasn't ordering one, so I told him, "Fine. I'll buy one if you do." The bastard had it on order within about two minutes.
So, mine will be here next Friday.
(I did hold off on ordering until he called his wife to see if he'd be in trouble, as he could cancel the order.
She was fine with it, so I ordered mine.)