I think some are confusing what causes units to sound laid back as opposed to lively. It's not the amplifier, but the pre-amp that colors the sound.
Here's the skinny on amplifiers.
Some will argue a Krell Evo 1 amp will improve the sound of a KLH "Best Buy" receiver (assuming it has a pre out) if driven at 1 watt, powering a pair of Magnapans. Some will say the headroom may improve. In theory, it should not at these low levels. Now if a Krell preamp is introduced, then one may notice a difference in coloration between the KLH and Krell. Hopefully no one on this site would ever pair the KLH receiver with a set of Maggies. But you never know.
Distortion is the largest factor in dealing with amplification. There are many choices of amplifiers listed by class. As the classes expand, the distortion levels usually increase (A-AB-B-C-D etc...). Class A amplifiers usually operate with the least amount of crossover distortion. Are they audible for our purposes? Typically not, unless you are looking, for example, for an acoustic guitar amp, then a class A or AB amplifier is generally recommended. Class B suffers from a fundamental problem in that the push-pull amplifier does not, in practice, move smoothly from one half of the waveform to the other half. Class AB type amplifiers are more popular because of a balance of increased efficiency as well as lower crossover distortion. Leading class A amplifiers generate more heat at the same power output as a class AB. As a rule of thumb, the cleaner the amp, the less distortion, the more heat generated, thus the requirement for larger heat sinks. Type B are even more efficient, but at a cost. It could take 10 class A amplifiers to output what one class B amplifier outputs. Perfect for those large subs.
As the old addage goes, you usually get what you pay for. In economics, you must also take into account the law of diminishing returns. The music and movies we listen to generally does not require a class A amplifier. Esoterics will say they don't listen to our music and movies. They also elevate their speaker cables from the ground.