Here is the measurement that Floyd Toole shows that really highlights the problem. A 2" panel becomes somewhat unuseful as a first reflection absorber by 750hz. I have repeated this experiment with 4" panels and what I found was that the bigger panel with higher density material operates better down to around 400hz, but is more reflective at mid/high frequencies. Ideally you want that reflection absorbed by -20dB over a fairly wide bandwidth, at least 500hz to 10khz, but of course, wider is better. You want it to be flat too, the bigger problem tends to be when, as you see here, its very uneven. While a 90dB direct signal and an 80dB reflected signal only combine to raise it by a quarter decibel, it is still audible because of the direction. Further, you have more than one reflection, so the total amount raised is a bit higher, closer to 1.5 decibels for a ceiling reflection off a 4" panel.