I've personally found SpeakerCraft products to be decidedly, "meh".
They are not the worst, they are not the best. They are a popular brand among custom installers because they offer high profit margins. You can spend the same amount of money and gleen better performance.
For in-walls and in-ceilings, I'm most partial to the offerings from RBH. You can't expect top-level performance from any in-ceiling speaker, but RBH absolutely nails the mid-range in everything they make and that is, by far, the most important frequency range to get right.
Paradigm makes some good in-walls, but many of their models are over-priced IMO.
Given the price range though, I'm going to actually give my highest recommendation (in this particular case) to Aperion Audio. In fact, Aperion would be a good option for purchasing all of the speakers.
Anyone here on the boards who knows me will know that my favorite subwoofer company is HSU, so that would be my recommendation for subwoofers
It's not that I necessarily think that every HSU subwoofer is the absolute best in its given price range. It's just that HSU is the only subwoofer manufacturer who has never been the source of a big headache for me and their subwoofers' performances are always at or near the top for their price range. HSU is easy to deal with and they have their products in stock and ready to ship, so that's a big part of it for me.
So, give aperionaudio.com a good look. I think you'll like the pricing and performance. And a 5 speaker package for the living room from Aperion would be a pretty good choice as well if you want to make your entire speaker purchase from one company. Personally, for the subwoofers, I'll point you to hsuresearch.com .
Oh, and be sure to decouple your subwoofers (whatever you choose). Decoupling makes a noticeable difference by greatly reducing room resonance, allowing your subwoofers to sound as "tight", clean and distortion free as they are able. The biggest reason to decouple though is to reduce the structural shaking that you get if you just put your subwoofers on the floor directly. Not only do you reduce the annoying rattles and such, but you GREATLY cut down on bass "bleeding" into other rooms in the house. Decoupling is not a panacea for all bass problems, but it's a very worthwhile improvement for a relatively very low cost. Personally, I wish that a decoupling device were simply included with every subwoofer out there! But since they aren't, my favorite decoupling devices are the Auralex GRAMMA, Great GRAMMA and SubDude. You can find them all at Amazon, or at the Auralex authorized dealer, sweetwater.com. Just choose the model that will be large enough to fit your subwoofers. If your chosen subwoofers have "feet", then make sure that they will fit onto the decoupling platform. The SubDude ($50) is 15" x 15", the GRAMMA (also $50) is 15" x 23" and the Great GRAMMA ($100) is 19" x 30". If you happen to choose really big subwoofers, remember that for the same $100 as the Great GRAMMA, you can get two GRAMMA risers to make a 30" x 23" platform
Hope that helps!