LOL. Only for my kids (21 & 20 yr old freeloaders) Free admission for the general public..............you just have to figure out where I live
On a serious note though, usually my son and I go see these movies in theatre. 13.50$ each for admission (in the regular theatre), 16.35$ each in Ultra AVX (which we usually go to). Plus a snack combo @ ~30$. So it's ~63$ for just two of us. For the 29.99$, I consider it a steal, especially since I can watch it again the next day (and the day after, and the day after). Plus my wife, daughter, best friend and his son can also watch it with us. Win, win, win.
I really hope they keep doing it this way. I'd never need to go to a theater again.