
panteragstk
Audioholic Warlord
Good point. I forget that everything Dolby related is branded Atmos right now. My PC has a headphone upmixer I can buy branded Atmos. Seems that would cause confusion, but I'm guessing most people won't notice. Their marketing team has done well with the Atmos brand.Dolby made Atmos to make money- as all companies do. The question is, does their product have merit? I won't go into that here, since I have already talked about that in the article, and everyone has to decide for themselves how much merit their product has. BUT Dolby was surely batting on the licensing fees they could accrue for using their new technology. That means speakers, processors, and sound mixes all giving a cut to Dolby for that little 'Atmos' logo on their products. Now I don't know that Dolby had their bouncey house speakers in mind when they first conceived of Atmos, but their chief aim from the get-go was to get the 'Atmos' logo on every piece of professional and consumer electronic gear as possible, and they have done a very good job in that respect. With that in mind, the answer to the question of whether Atmos was made to sell more speakers has to be unequivocal yes.