I think this article should have been titled, “How Dolby Atmos took over the world.” By every measure, Atmos is a resounding success, in home audio and theatrically. Every home theater receiver carries it and virtually every major speaker company carries Atmos speakers. To say it’s the biggest advance since surround sound is like saying a motorcycle is an improvement over a bicycle. Sennheiser and Dolby recently teamed up to put it in cars! Today, over 2,700 movie screens, over 200 mixing facilities and over 75 countries enjoy it. Every home theater installer incorporates Dolby Atmos and spatial audio technologies. If you want to put a smile on your guests faces, let them hear Atmos for the first time. Even if it’s not done great, it’s like, what’s that? The best implementation I heard had bass coming from overhead. Yup, when rain falls or an explosion is heard overhead or scary things are dropping out of the sky, it grips you with an immersive experience that you never forget – and never want to be without!
A big thumbs up to James Larson for the awesome work he's done with subwoofers and audio in general. Hopefully your appreciation for Atmos becomes more positive.
Cheers