Wish I lived near by Id take a look. When it looks bad what is the material? As for looking soft/dull think of it this way, when you see someone wearing a red shirt, does that shirt reach out and punch you with red or does it just tell you I'm red and this is how im supposed to look. The dynamic setting is no where near what the display should be and Im not telling you what you should or shouldn't like, but you need to understand color accuracy and temperature based on what you should be seeing and what we see as people everyday in our lives. Over exaggerated brightness is not realistic at all. I would recommend having an ISF calibration but I'm afraid you wouldn't see the value in the finished result. Go back and look through all the linked reading material and see if you can get a grasp of what a properly setup display is supposed to look like. Also please post your calibration settings .
thanks
scott