Yes, it is necessary (unless you are going to use it as an end table) - however, there is nothing required other than playing it.
I just put on Lord of the Rings and ran it boosted louder than I have it running now (I put the gain dial on both - I got two Ultra 12's - at the third hash mark) and let it play at a pretty loud volume. Loud enough that I didn't really want to be in the room basically for about 25-30 minutes. I would guess from the sounds alone that the break-in took less than 5 of those, but during that time it did audibly get deeper and smoother in the bass.
After that I calibrated both which called for reducing the gain by 2/3 what I had it at... and the sound hasn't changed. Bascially all you're doing is getting it a little warm and working the surround. After it's broken in during the first few minutes... the rest is just for fun anyway.