Well, his position was no more
up firing speakers (which work on a sketchy proposition because the true sound is supposed to come from literally above us, not "seem" like it is from above by "bouncing it" and I believe applying iffy modifications to the signal too). In a large enough room
ceiling mounted Atmos speakers from a true Atmos signal (as opposed to "Dolby up-sampled
synthetic Atmos" can sound great and is exactly how they do it in
real deal Atmos theaters:
Yeh, but the problem is that most Atmos systems out there are upfiring whether it be a sound bar, Atmos speakers built into Main tower speakers, or separate Dolby Enable Atmos speakers. This is a bad system with bad problems yet Dolby is pushing it hard. It's more psychoacoustics than real sound. This is wasted money when you can just use the Dolby Virtualizer built into most receivers and systems, and get near the same effect if not better. Hard to trust a system that's based on snake oil and you waste money on it.
Then on top mounted or Height speakers, there's very little information in these as well. They just aim directly so they don't need the psychoacoustics to be heard. For the little sound these speakers produce, an upfiring speaker was the most sensible. The upfiring would work in most rooms where top mounted and height wouldn't. Plus you didn't have to destroy your ceiling to make it work. So with upfiring speakers being snake oil, the Atmos system as whole doesn't seem worth the destruction or hassle.
It's like Dolby Prologic IIz that used height speakers which was next to useless as they producing no noticeable effects most of the time. I have that feature on my Denon AVR-2312ci. Every PROFESSIONAL review I've read on Prologic IIz sites how useless it is.
So once again Dolby has pushed an Atmos system in the same way as Dolby Prologic IIz. This time I was foolish enough to waste good money on it.
I'll say it again, if you have a 7.1 receiver, skip Atmos and use those speakers for back surround speakers. The difference is large, and all the time. There is a very meaningful difference from 5.1 to 7.1.
I found I get better spatial imaging with just 2 surround speakers properly positioned instead of 4 surround speakers not properly positioned and squeezed in. So I can't properly use the benefits in my midsize living room of having the back surround speakers.
I will say, with out the spatial imaging I get with properly placed, 2 surround speakers, I got meaningful output out of the side and back surround speakers all the time, and the separation was distinct and great for surround effects!