Marketing weasels, of course. It lets them quote a bigger number. In a perfect world, the engineers would all revolt and the entrails of weasels would be strewn about the landscape, but alas...
Just like Tripath's "Class T" moniker...pure weaselese. Just another switching amp. They're good if implemented properly, and the switching-amplifier technology is promising, but IMHO quoting output power at 10% THD is beyond pointless. I saw a Panasonic shelf stereo with output power quoted at 1KHz, 10% THD. This is progress?