Perhaps it’s more telling to include a ranking among the factors - to paint a picture, sort to speak.
How would you Rank your Order of Importance from most to least important ?
1. Measurements > Features > Price > Warranty/Support/Reliability > Brand name ?
2. Brand name > Warranty/Support/Reliability > Features > Price > Measurements ?
3. Warranty/Support/Reliability > Brand name > Features > Price > Measurements ?
4. Price > Measurements > Features > Warranty/Support/Reliability > Brand ?
For me personally, I would vote for #2 or #3, which = Pride of Ownership.
I mean if money-no-object, who wouldn’t get McIntosh or Bryston or Mark Levinson or Krell, etc., correct?
If you could have these brands for FREE vs. anything else that has better SINAD, what would you get?