OK, think I got it sorted...sort of.
Always set to the SW, never to both. I checked my DCR and it was set at Max (factory setting and something I didn't understand so I had left it when first setting up the unit). But now I have a little better understanding of it. Also, I originally had never touched the Center's GEQ. So here's what I did and I think I have improved the vocal sound quality:
First put on a TV movie that was in DD. Fooled around with varying the the the LFE levels (10a), and really couldn't tell if I was having an effect-but, of course not, as I was listening to dialogue, so left it at its factory setting = 0. Fooled around with DCR (10B) and thought I may have heard a little bit clearer male vocals when set to STD (factory setting was Max). Lastly I lowered the level of the Center to match the Mains, and WOW!, I think I have improved on the male vocals - that is, their bassiness was reduced. I will try the sock in the port if I feel that the unwanted bass is still there.
All this was done while having a DD channel playing a movie; I wonder how it will sound when I get to some of the news channels where I think I'm having the bassiness problem. Will have to listen more to see if this really has helped...nonetheless, I think I'm on it...