Rolex hardly keeps time and I have a Tag that was returned for movement repair 3 times in 2 years. About that quality....... lol.
Hmm, I've had my Tag for over 20 years and haven't had a problem. But then, it's one of ther "cheaper" Tags and has an electronic movement. All I've ever had to do is change the battery - twice.
A cheap Timex or Casio would be just as accurate as mine, but mine looks pretty much the same as the first day that I put it on - great materials and great construction.
I think the vast majority of people who buy expensive watches with mechanical movements realize that they are not buying accuracy or reliability. It goes back to what Wayde said - people are buying their identities.
I think the difference between the expensive watch collector and the typical Bose owner is that the watch collector generally realizes that there are drawbacks to the mechanical movement. Whereas, average Joe Bose owner
thinks he bought a great performing system - because the kid at Best Buy told him so and he didn't bother to listen to anything else. Or, he fell for the drivel spewed during a Wave radio commercial. He didn't do the least bit of research before going out and buying his system and therefore, has no idea that he can get better sound for less, or
much better sound for the same amount.
The basic
motivator of capitalism is profit. The main
goal is to
maximize profit. If Bose spends vast amounts on marketing and can jack up their asking prices as result, that's certainly their right.
I fell for the BS once - just once.
My first "good" 2-channel system consisted of Luxman components and a pair of Sound Dynamics speakers. The speakers weren't top drawer, but they were good. After a couple of years, I thought about finding some "better" speakers. I went out and without doing basic research, bought an Acoustimass speaker system. I set it up in a different room and didn't even bother directly comparing with the SD's and without really doing any critical listening, thought that the Acoustimass sounded fine. My wife liked them, because they didn't take up much space. A few years later, out of curiosity, I decided to do a direct comparison between the SD's and Bose. It was
then, that I finally realized how crappy the Acoustimass system was! That was the moment that I started taking my equipment seriously and headed down the road to where I am today.
Caveat Emptor!