So the PRO1 should be a touch brighter than the JVC, and it also comes with a free bulb. The JVC will have better blacks since it doesn't depend on a DI, and it will be more accurate with colors OTB when using THX mode. Right? I'm talking HD250, not RS40. The Sony looks like the better buy in terms of saving a few hundred dollars, plus free bulb, and being a touch brighter. I just hope the thing works for a good long time! You can shop extended warranties if you care, sometimes Sony sells em, maybe Mack, or maybe what's it called oh yeah Square Trade. I lucked out on a nice AVS-Mack powerbuy warranty, about $260 (or maybe less in fact) for two free bulbs and 6yr PJ warranty, all inclusive.