Yeah, I finally decided to read every page of this thread. I get now that we were discussing Axiom Audio. Kind of funny but they posted a hilarious blog post about double blind testing by their owner Alan talking about how he blind tests his speakers vs other products and how he himself rated them higher.
Uh... you know your product better than anyone else... how's that even a blind test!? You need someone without total familiarity and bias doing the listening!
But anyways, This is looking to be a great shootout, although I still really think Seaton Submersive should have been considered, because it's reasonably sized, it fits the price, it really is readily available (unlike the dual 18" terraform of course), and the site isn't much harder to navigate than any other, the only difference being that it's more of a forum format than a click n buy. It's not even close to a DIY product - he uses his own proprietary drivers!
Now if he was approached and just wasn't interested, that's fine. I just got a sense that the seaton sound submersive wasn't considered because the website is a bit on the underdeveloped side.