I find it much more "cool" to explain to my buddies that I purchased my cables from Blue Jean's and I saved a tonne of cash. I then get more enjoyment by explaining to them that I also contributed towards supporting North American jobs by doing so, and that I have much more pride of ownership because I also terminated and dressed the lines myself. But hey, thats just me.
Regardless, if your on this website then I implore and encourage people to read the multiple reviews and tests conducted here on speaker wire. As has been stated before, there is no mystical sciences that contribute to a "better sounding wire"; only real applied science in the form of ohms law and resistances. That said, purchase any product that is appropriate for the job and you will be able to hear the difference over a product that was not intended for that job.
Further, no listening test conducted by an individual without the proper procedures in place can truly be called a double-blind, or a truly unbiased test. The fact remains, that if you change the wires yourself, and if you don't level match, then you will have altered your perception based on a number of proven psychological conditions; all of which are unrelated to your perception of hearing. In which case, you have amusingly enough only fooled yourself.
My only gripe with people fooling themselves into believing that cables such as Monsters are the be-all-end-all product is that more often then not they come to websites such as these and tout the party line for that company, and they are spreading conjecture as gosspel. Simply put, its unacceptable.
