Costco has them for $229, assuming you have a membership. That's about the only place that has them in stock, and I don't think that is going to last for long. You'll have to wait until late Feb/March before you can get a Panasonic BRP. Maybe it'll stream Netflix, which would be pretty dog-gone neat. Who know what they will build for the BD-40 or whatever they are going to call it.
Better error correction, faster load times, better upconversion, and Netflix streaming. I'd pay $400 for that.