I still don't forsee blu ray outselling dvd anytime soon, stand alone player prices will still have to drop in order for the average consumer to want one. Most people still don't see what the big deal is, and don't claim to see that much of a difference in picture quality, nor do they have sound systems that will take full advantage of the higher quality audio blu ray has to offer. Not to mention the discs themselves cost more, and the selection at the local video rental stores for blu ray is extremely limited. I still don't see blu ray taking off big time anytime soon, even though I would love to see it happen. But just like everything else, in time the players will reach a price point where people would be willing to get one, my parents for example would never dream of paying two or three hundred for a player, but they are willing to spend $100 on one.