Apple’s support of it can’t help but open it up. Though, they simply could have left it alone and called it Dolby Atmos Music without the “Spatial Audio” nonsense that they and Amazon both use to describe it. Amazon also supports Sony’s Reality 360 Audio and lumps it into the category of “Spatial Audio.” Tidal supports both formats as well. Amazon supports atmos only on Echo Studio and headphones right now, so who gives a s#%t right now? We’ll see how long it takes for other services to support it, if they choose to at all. Not much love for Apple or Tidal ‘round these part but Spotify has yet to even start lossless streaming.
Ah greeed. I think Apple can really help spread Atmos around. But why THE FUKK did they call it spatial audio. The launch of immersive audio, ala Atmos and dtsX has been a clusterfukk as mentioned, and is very confusing. Even for people who understand it.
In any case, despite some tracks that are not super amazing, there are literally hundreds available. And going back through time we find that way too many soundtracks are lackluster, for some reason or another, from ALL formats. So I don’t fault the tech. I fault the lazy fraidycats in the mixing rooms, NOT making compelling soundtracks.
Still. I do not regret going with Atmos for one second. Was it a bitch to install? Yep, kicked my ass. Was it cheap? No, but not bad since I was already almost there.
The upmixers are very good, and when you do get a great immersive track, imo the experience can be very special indeed.
So imo.(again) yes. It’s been a step forward.
At least in my Home Theater.