There are cheaper models. I also like them a lot, but I really think they're expensive. The model you show has something I expect to be somewhat controversial - a DSP for Phono (even equiped with some auto-adjust). I guess a significant portion of purists will be rulled out by the fact their beloved analogue goes transgender and retransition (to provoke John Parks
God, I'm so topical)
If I didn't care about money, I wouldn't mind at all (and I would love a DSP for TT)