Yes, I wondered about the big brother, the KEF KF92. Even with that one I was on the ledge. Looked for white papers, for independent measurements... Didn't find any. I expected the lot at ASR to be more critical about it and I was surprised they weren't. I posted the results of a xmax calculator and they blocked me from further posting. I'm at awe to see such brand devotion at ASR. Maybe KEF is a donor.
Long story short;
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The membrane should travel almost 4cm in one direction to achieve 20Hz (THAT'S 20 not the stated 11!!) And almost 8cm looking both ways. And that's for less than useful 80dB.
They mention a different suspension and a proprietary DSP that progressively changes how deep it will go as you turn on the volume.
If I see exact measurements for this, I'm perfectly willing to take it all back. Until then, I CAN'T and DON'T believe they found a way to outsmart laws of physics.