Dolby Atmos Five Years Later...
Mr. Larson...for me, your insights were right on the mark. I began building my second Theater in 2016 and completed it in 2017 (while I'm an amateur DYI'er, my first Theater in Georgia was featured in the June 2004 edit of the now-defunct Home Theater Magazine).
I didn't know about Atmos at the beginning of my project, which I completed in early 2017. It was to be a 7.3 system (yes .3!) and I was planning to have forward-facing front height speakers.
As I learned about Atmos and read their early whitepaper, I was able to fish speaker wire to add the .4 in-wall ceiling speakers at the Dolby-recommended locations, based on my primary viewing location, the front row of seating. I also lowered my four surrounds speakers and also went with in-walls so I could get the tweeters all at ear-height in the sitting position. The surround tweeters are also the same height as my L-C-R speakers.
Whereas Dolby had previously recommended the surround tweeters be about two feet above ear-height for .5 and .7 surround systems in the sitting position, for Atmos I assumed Dolby changed this recommendation to ear-height to enhance the Atmos overhead-effects.
sing Audyssey, I set up my 7.3.4 system and began enjoying my Theater.
The reality is, I feel I have to actively listen to the height effects. Scenes with rain falling overhead seem to provide the best Atmos experience, but for the most part, as Mr. Larson posits...it's a very minimal enhancement.
I tried a tweak about a year ago. I got into my A/V Receiver's setup menu and increased volume of the Atmos overhead speakers in increase their presence. It's a little better, but again, I still find myself having to listen for any momentary Atmos effects, like planes flying overhead.
Am I glad I have an Atmos system? Absolutely. Maybe there's a maturity continuum for this new technology? My hope is that the film sound mixes and the A/V channel-separation electronics will mature so that the overhead effects will become more present, even stunning, which is what I initially had hoped for.