Well, I didn't want to offend anyone by saying that Direct-Internet (DI) brands "can't get in" or "have no name recognition". I think you would get some heat for that.
My point is that with DI brands, you will NOT be getting discounts - the prices will be the same every day.
With Brick & Mortar brands, they will have MSRP prices, sale prices, and street prices.
What about quality? Do you get better quality for less money on DI brands? Or do DI brands have to pay a lot more money on parts because they don't sell as much volume as the bigger Brick & Mortar companies - economies of scale?