This is true. But, at least with amps and speakers, one can find some objective test results to go along with the flowery language.
As for what I find interesting, I like the Pro-Ject Debut Carbon and the RPM 1 Carbon looks very cool, although I don't know if that configuration offers any improvement in performance. And, as also mentioned previously, the Fluance RT85 appears to offer a lot for the money. But, I have reservations about the somewhat high effective mass of the tonearm mated with the higher compliance Ortofon 2m cartridge...as if I know what I'm talking about.