Nice article by Doug Blackburn...
Note that we have known Jack from the late 70s when he was a Manufacturer's Representative for Jack Carter Associates in Hollywood, as I bought a Tandberg 10XD reel-to- reel through him on accommodation. Doug also worked for other CE publications including car audio, so our paths crossed many frequent times @ CES and press events.
The pro/cons of toroidal vs. EL has been discussed multiple times in various forums and media. The hype for toroidal was simply trying to push out another marketing feature, to try and gain a marketing advantage. 1 project we were working on many years back was slim-height, rack-mounted pro-audio amplifier rated @ 300W x 2 to built in the USA that required a very high VA. The brand was located in SoCal and we had a problem finding a domestic source for a compact EL power transformer, and we did find a USA source from the aero-space field and they showed me some exceptional high-efficiency EL designs in a small, square, compact form-factor package. Problem was its $ cost, so the brand finally went with another lower cost source using a traditional EL transformer and let the package grow taller in height. Pro-audio products like consumer audio products typically have tight product cost budgets, so the lower cost components end up winning out.
Just my $0.02...