At least kimber gives you the parallel capacitance, series inductance and dc loop resistance per meter which is more than what most other boutique cable providers can say. Audible measurements no but don’t under estimate the power of psychoacoustics. Some people with tens of thousands of dollars in speakers and electronics aren’t going to shop at Monoprice for their cable they are going to want that audio jewelry. In their mind it’s a 5,000 dollar cable so it must sound good plus it tips a system that’s $95,000 to a $100,000 system.
You are right if you build it in the name of high fidelity back it with fancy articulate wording they will come.
Hey I made these ear drops that cleanses your ears and expands your canal allowing more of the recoding to show through you will hear nuances you never heard before. Organic non-gmo vegan safe no animals tested on.