That's actually a question I must get at least once a day in one of two variations.
1)Why no S1200(small, sealed 12 inch)
2)Why no $500 subs
The above is usually presented as #1 will lead to #2...easy peasy..
I wish!
What many don't realize is that the cost to manufacture a s1200(say a 14" cube with a 12" driver) would be nearly the same as our S1500 assuming we use the same amplifier platform. I'd say the total difference might be in the $50 - $60 range and that includes the reduced shipping costs as well. So even if a company had 50% margins(and trust me, we're no where NEAR that)...the price difference would be $999 for the S1500 and $899 for the S1200.
I'm not seeing much of a market. You can get 3dB(roughly) more headroom and likely a bit deeper extension by spending 10% more. So it comes down to size. How many scenarios would a 14" cube work and not a 17" cube? Some, I'm sure. But there's 2 BIG considerations.
1)how much additional inventory cost is involved?
2)how many S1200 orders would have gotten the S1500 if the S1200 didn't exist?
Our cabinet MOQ is typically 24 or more for the Satin Black.
Driver MOQ can vary but if we want to ensure that $50-60 lower than s1500 I mentioned above it would need to be a MINIMUM of 250.
Factor in all the little misc specific to this model, inner boxing, outer boxing, etc and the inventory cost would be well over $30,000. Factor in everything else--new web pages, new photo shoot, all the support involved, all the space the new inventory takes, another $3000(?) just for the CAD, all sample approval, etc. So now, maybe $40,000, maybe more.
Now, for the sake of argument say the net profit on this model would be $100. We'd have to sell what...maybe 600 to say "we broke even"(this assuming 50% of these orders would have grabbed the S1500 if the s1200 didnt exist).
600. 2-3 years worth. Nah, hard pass.
Tom V.