The easiest way is to assume your avr is only going to put out 70% of its claimed 2ch power ACD. Figure up your speakers sensitivity rating for each set, then figure out how loud you listen. Assuming you've properly calibrated your speakers to all play at 75dB at the listening position, if you've got a receiver with a relative volume control (measured in minus dB), subtract that from 105dB, so say you watch movies at -20dB, that'd be 95dB. If you don't have a relative volume control, just turn it to what you normally listen at, and use rew to generate pink noise at -3dBfs, then measure that using a C weighted spl meter at the main listening position. That's your maximum peak spl requirement. Once you've figured that out, head over here and plug the numbers in
http://www.crownaudio.com/en-US/tools/calculators#amp_power_required
You'll need to do that for each speaker set if they're different sensitivity ratings and distances.
You'll either find out you need a whole lot less power than you thought or a whole lot more. This is one reason I suggest using pro audio amps if your receiver isn't up to snuff. Adding a 150w amplifier in place of the internal 100w amp is going to give you a lousy 1.5dB gain. Some people rationalize that adding an amplifier to the fronts takes a load of the receiver to handle the center and surrounds, and while this is true, you're still limited to that maximum 2ch driven. You're not gonna get more than that, even if the power supply is up to snuff, the voltage rails can't supply more than the maximum value their built for without clipping.
If you're running 3-6dB below what you need, you should probably invest in a 200-400w amp. If you're at the higher end of that range, it might be time for some bigger more sensitive speakers. A set of bookshelves may be rated at 85dB, while their floor standing counterparts might be 89db, or even 91dB, in addition, they can handle the extra power for peaks without frying.
A huge misconception is that you only need to focus on the front two channels since they supposedly carry the weight, that's completely false. I've pulled the audio tracks off of blu rays for several movies and opened them up in Reaper to see how much content is in each channel and at what volume. Even in dramas and comedies, the surrounds are doing just as much work as the front left and right for at least 80% of the time, if not for effects, for music, the center channel is doing about 60% of the entire soundtrack, including full range effects, not just dialogue. If you can find the space and have the budget, I strongly suggest making sure your surrounds are just as competent and large as your fronts, obviously using a tower speaker as a center channel isn't practical in most cases, so just get the biggest one you can find to match the power of your fronts.
The hard truth is unless you're using a budget receiver rated at 50wpc, upgrading your 100wpc receiver for a 120wpc receiver isn't going to help if you're really hurting for power.