I am 100% for larger-than-life bass, but there's no wrong way about it, just preference.
Some people prefer the extra bass, some people hate it.
That's why manufacturers give consumers a few options (Pure, Direct, Straight, Stereo, etc).
Everyone needs to try the different settings and decide what sounds best to him/her.
There's no point trying to convince anyone that what you have is somehow the most "pure" or best.
What's really important is that people are 100% happy with the sound.