I am currently leaning towards the NHT's at this moment in time. They are sealed, so placement is easy. The center is a true 3 way as well as the towers, the finish looks good, and I can always add matching surrounds later if I feel the need, plus they offer 30 day in home with free return shipping. The issue with the Focals for me is the rear surrounds, while not vital if I do decide to add them matching the finish will be difficult, but it is a good deal.
I am also very intrigued by the Boston RS series, the problem is since stock is low, no one near me has them to demo, but that does mean you are getting the speakers at about 40%, but again like you said MSRP means nothing it's what you actually pay for them that is the issue.