Am familiar with the AH articles on the subject. Gene does use mostly regular old 10g speaker cables, but does have his fancy Kimber twisted cables, too.
Maybe if the 90% were heavily weighted towards speakers rather than cables instead of 90% of the time being speakers
and cables....as my comment was more about the cable side; cables are generally not an issue at all let alone 90% of the time. I also didn't say cables didn't matter, you need them or no audio!
. If they are of sufficient gauge/construction generally that's all you need worry about for speaker cables. Your anecdote about 1m of 18g vs 14g is not very believable, tho I have no idea what an EBT is nor do you describe any meaningful comparison. Whether you cancel some interference with twisted cable, that's a pretty rare instance....but using doubled up pairs of cables to increase effective gauge may be useful. My grandfather was an EE/pro sound guy and set me on the speaker wire path long ago, like 45 years ago. YMMV.