I like Panavision and Superscope. For sure, 16 X 9 is what TV viewers want, not portrait view. The company thinking vertical is thinking wrong. The correct thinking would be to put the power and function of a home theatre pre/pro into the smart phone. Then home theatre could consist of a monitor getting video info from the phone and active/wireless speakers getting audio info from the phone. No need for pre/pros, power amps, passive wired speakers, or source components. And, folks we have the technology to deliver that scenario today. We are already getting the stereo version; and, it sounds great.