I'm very late to this party but would like to share my own personal perspective. When I'm "watching" something, I'm unable to focus on the sound and so, when I listen to music, I prefer not to be distracted by any visual stimuli. After all, I'm a guy and I can't do more than one thing at a time. For home theatre, which I do enjoy, sound quality isn't that important because I'm unable to simultaneously process both stimuli. The visual takes precedence, so audio is secondary. And vice versa. So, for me, if I'm listening to music, I just want unadulterated music. If I'm watching a movie, I still like to have immersive sound, but the quality is not that important since I'm much less likely to notice it unless I can't hear what is being said. For those who can do both, more power to them! Let them enjoy it. Let them eat cake! But for me, I just want bread.