I see several answers to this question, and I'll reference different viewpoints in how people would answer the question, "What's your favorite beer?"
There are those that think the best beer is the one that is crafted by some obscure order of Belgian monks who are secluded in the forests and are taught from the age of four about how to make beer. It's a brew that incorporates centuries-old secret techniques and ingredients, and only the monks who are voluntarily blinded at the age of 12 are allowed to smell the beer and decide when it's the perfect time to bottle it. The bottles are only good for three days and seven hours after the cap is put on, so delivery is done by private jet. These are the same people who look for esoteric audio gear.
There are others who think that the best beer comes from recently started microbreweries as they have recipes that are new and different from what the person has had in the past. The variety and ability to get beer before it gets popular and expensive is what draws them in. They are the people that like upstart internet brands.
Familiarity is always a big draw, so you have the folks that like the mass-marketed American beers that they consumed by the keg back in high school and college. If it was good enough then, it sure as heck is good enough now. Best Buy loves these people.
Of course, you have those that swear by the beer that they brew themselves at home in small batches. They can tweak the ingredients and process times to their liking and have control over the whole process. These are, of course, the people who go for DIY audio.
Last, but not least, are the people who's favorite beer is an open one.
These are the people who don't really care what it is as long as it's there. No need to fret and worry about what system to buy - just get one and be happy.
