Ufer grounds have long been a preferred solution to direct lightning strikes. Rebar is also the conductor. Better facilities use Cadwelding. Some quick sources:
Another who used a similar solution to adapt to a harsh geology:
http://scott-inc.com/html/ufer.htm
Ufer grounds (and other surge protection techniques) have long been used by, for example, ham radio operators:
http://lists.contesting.com/archives//html/Towertalk/1999-09/msg00141.html
ARRL's QST Magazine of August 2002 entitled "Lightning Protection for
the Amateur Radio Station" :
> If you are constructing a new tower you can use the tower base as a “ground rod.”
> Called a Ufer ground, it utilizes the rebar that reinforces the concrete base as an
> excellent ground connection.
From Qwest's "Grounding - Central Office and Remote Equipment Environment"
> 3.2.8 Supplementary Grounding Electrodes ...
> Other Ufer Grounds — Any concrete encased metallic electrode (including rebar)
> can serve as a supplemental ground.
Or Dr Ufer's IEEE paper “Investigation and Testing of Footing-Type Grounding Electrodes for Electrical Installations,” IEEE Trans on Power Apparatus and Systems, Oct 1964.