Because each cinema release is
mixed differently, though for the majority of them maybe no tweak is required but depending upon its age and/or personal expectations a tweak may be required.. Bring the subwoofer down a notch, or increase the center channel for higher dialogue...
Just my $0.02...
I'm into SQ more than most and perhaps even a little anal-rententive, but adjusting settings other than volume on a track-by-track or movie-by-movie basis would irritate the $hit out of me. But hey, that's just me.
YMMV, as they say, but it's worth considering that
some of need for these kinds of adjustment
could be the result of too much bass, too little midrange etc. This can occur when room correction software gets things slightly wrong or owners play with new gear. (The 2.x music equivalent to this is bass heavy bias after getting that new sub one's been lusting over.)
This doesn't discount source material being off, but the movie industry usually gets this right more often than the music industry. (Even though I'm a 2.x channel music loving guy, I have to admit that there's a lot of really poorly mixed and mastered music out there.).
Movies cost a bazillion dollars to produce these days, so hiring a really good audio engineer is a rounding error.