Under title 2 ISP providers were to be regulated, not Google, Facebook, Amazon etc. These edge providers are free to manipulate content, searches, and ad placement. There is nothing neutral about that.
The one question that many can't or won't answer is Was the Internet not open and neutral for the last 25 years? Content providers like Netflix championed net neutrality with claims that they couldn't provide their service at the same prices if it wasn't in place, however that seems more politically motivated than fact since Netflix's costs are dominated by media licensing fees and production costs, not communication fees.