Will it go after SD DVD? Will the format stay content at being strictly niche? Will masses of consumers adopt? Will Sony and company make money on this venture? Will VOD destroy Blu-ray? Will the economy let Blu-ray thrive? How cheap will players really get? How cheap will software really get? Will WalMart slash software to the point that the average joe will buy in to it?
All of these legitimate questions will play out in the "BIG IF", known as Blu-ray's future. I'm still a bit dubious that it will ever topple SD DVD or being adopted in mass numbers. Now the other question, will the smaller manufacturers jump on board and start mass producing inexpensive players? This I believe, will be key for mass adoption (which won't happen overnight) and survival. Who will benefit from this? The studios that were HD DVD exclusive will now be able to re-release in BD.
I hope that BD makes it, that they release a version of players without bugs. I'm one of those dinosaurs that likes to own physical media, to do with as I please, so I'll cheer for BD over VOD any day of the week. I sincerely hope that those in the BD camp (manufacturers)will do what's right by the consumers and make it affordable and reliable. And finally, that consumers will be wise enough to vote with their wallets.