What makes you think they have to look like a lab? With a bit of thought, room treatment can be made invisible. And before anyone posts a picture of my own lab-like room,
do remember that it's a rented pad, and on that basis, fleeting (especially at this moment in time).
I don't own an equaliser, though I admit that I've been considering purchasing one in order to squash my room's first axial mode because it's at just too low a frequency for my room treatment to touch.
Room correction by electronic means sure sounds like EQing to me, no matter how you want to dress it up.
That's great, but it's still only correcting the response at just...one...single...position in the room (unless I'm mistaken) isn't it?